REVIEW: A modern spin on Lobola

By: Ofentse Tladi

Lobola negotiations are the cornerstone of South African cultures, and no one grasps this better than Ace Ngubeni, the ultimate Lobola negotiator.

Ace Ngubeni has a job like no other. Portrayed by 34-year-old actor Lawrence Maleka, Ngubeni has a built a career out of navigating the complex and often intimidating process of Lobola negotiations. As the Lobola man, he offers his services as a skilled "fake" family member, stepping in to help clients negotiate down the lobola price with his sharp wit and persuasive charm. His golden rule? He steps in, works his magic, gets paid, and steps out- no strings attached.

Directed by Thabang Moleya, Lobola Man is a brilliantly executed rom com that stands out with its unique concept. It centres on a character who turns the uncommon role of a Lobola negotiator into a full-fledged career. While being a lobola negotiator is typically a one-time or occasional event in real life, the film creatively imagines it as a recurring career, presenting this imaginative twist with a fun and light-hearted approach.

Given the predictability of the plot, the film still manages to captivate you with its sharp humour and wit. It skilfully embraces classic rom com tropes, like the notorious player finally meeting "the one" and the familiar enemies-to-lovers arc.

This film thoughtfully displays cultural diversity through authentic attire, accurately reflecting each culture's unique identity. Ngubeni's sharp intellect shines as he steps into a family home as a "fake" relative, quickly reading the room and using his keen observations to gain valuable insights into the family's dynamics and strategizes the best way to win them over.

The film's cinematography perfectly complements the genre, utilizing bright lighting that enhances the vivid, colourful clothing. The soundtrack, featuring lively South African classics like "Faki Mali" by Tumza D'Kota, further energises the narrative. The deliberate use of colour and lighting not only amplifies the atmosphere but captures the essence of city life and young adulthood.

Duke Maseko, portrayed by 31-year-old actor Sandile Mahlangu, is one of the Lobola Man's more amusing clients. The dynamic between Ngubeni and Maseko adds a layer of humour to the film, as Maseko, unimpressed by his own family, enlists Ngubeni's help to secure his marriage. Their playful, offbeat relationship brings a fun energy to the story, making their interactions a highlight to the film.

Overall, Lobola Man is a refreshing and entertaining watch. Its vibrant cinematography and engaging performances make it a standard rom com that offers both laughs and heart.

Whether you are familiar with Lobola negotiations or new to the concept, this film delivers with a fun, light-hearted experience that is well worth your time.

Vuvu Rating: 9/10.